hammers and chainsaws and, what?

this is clearly an old-school hardware store.  I have no idea what’s up with the sign inside. Do they sell it, and just put words on it to demonstrate? do they put it on the sidewalk when they’re open to lure people in? or do they actually sell ice cream, soda and water? (or is it ice cream soda, and water? or ice cream, and soda water?)
June 4 2011

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