As I prepared to take this picture, a man on a bicycle asked me to move a bit so he could lock his bike to the railing. I said I’d just be a sec, I was taking a picture, and he naturally asked what I was photographing. When I pointed out the letters on the ground he said “Ah! to paraphrase Sherlock Holmes, I see but I do not observe.” So I told him about Project365, and how it gets you to notice stuff you might not have noticed otherwise.